Website Audit Template: Free 50-Check PDF Download

This free website audit template provides 50 manual checks across technical SEO, on-page SEO, content quality and off-page signals. Use the printable PDF to record scores and connect findings to an action plan. No email or account is required.

Download the Website Audit Template

The PDF includes a scoring guide, four checklists and an action-plan worksheet. It is a manual review aid. It does not scan your website or calculate scores automatically.

Download the 50-check website audit template (PDF)

Version: 5 September 2026. The template is free for personal and commercial use. You may adapt and redistribute it. Attribution to AuditWeb is appreciated.

For editable working documents, download the agency report template and implementation tracker.

What's Included?

The template contains four sections. Each check has an ID, a description of the evidence to review, a suggested method and space for a score.

• Technical SEO: 15 checks. Review crawl access, indexing, response codes, Core Web Vitals, HTTPS, mobile usability, structured data, redirects, sitemaps, robots directives, rendered content, server reliability, site architecture, duplicate URLs and international pages.
• On-page SEO: 12 checks. Review titles, descriptions, headings, internal links, images, canonical tags, URL structure, social previews, breadcrumbs, search intent, priority-page access and broken links.
• Content quality: 13 checks. Review answer completeness, search intent, competing pages, freshness, evidence, low-value pages, repeated content, readability, topic coverage, demand gaps, useful media, next actions and engagement measurement.
• Off-page signals: 10 checks. Review referring sites, anchor context, suspicious links, link changes, competitor sources, brand mentions, local information, reviews, official profiles and the limits of third-party authority scores.

The action-plan worksheet connects a check ID and affected URL to a finding, proposed fix, owner, deadline and verification step.

How to Use the Template

Define the review scope before scoring. Record the website, reviewer, review date and sampled URLs on the first page.

1. Gather evidence. Use Search Console and a crawl where available. Inspect important pages and customer journeys in a browser.
2. Work through the checks. Start with technical access. Continue through on-page SEO and content. Finish with off-page evidence.
3. Record findings. Note each check ID alongside the affected URL and the observation that supports your score. Mark unavailable checks as not checked.
4. Assign actions. Give each priority fix an owner and a verification step. Recheck the affected page after implementation.

Read additional context on individual checks in the SEO audit checklist. Review a worked report structure in the website audit report example.

How Should You Score a Website Audit?

Score each completed check from 0 to 3 using evidence from the reviewed scope. Leave untested checks blank and mark inapplicable checks N/A.

• 0: Critical failure. Evidence shows a serious problem requiring attention.
• 1: Significant issue. A meaningful problem needs investigation or a fix.
• 2: Improvement needed. A specific improvement remains.
• 3: Meets the check. The reviewed scope meets the stated check.

Calculate the score as sum of numeric scores ÷ (3 × number of scored checks) × 100. Exclude N/A and untested checks from that calculation. Leave the score blank if no checks have been scored.

Report completion separately as scored checks ÷ applicable checks. Scoring 10 checks at 3 gives a score of 100%. Completion is only 20% when all 50 checks apply. That is a partial audit.

A high average score does not cancel a critical finding. These scores organise your review; they do not predict rankings, revenue or legal compliance.

How Can You Adapt the Template?

Adapt the scope to the website. Add checkout tests for an online shop or enquiry-form tests for a service business. Mark local and international checks N/A when they do not apply.

Verify time-sensitive standards before each review. The PDF links to primary guidance on SEO fundamentals, Core Web Vitals, robots.txt and canonical URLs. The separate toolkit contains four blank Markdown files and no Excel workbook.

Get help interpreting the evidence and deciding which fixes to commission through our professional website audit services for the available scope and next steps.