Ecommerce Website Audit Service: Scope and Deliverables

An ecommerce website audit examines how shoppers and search engines move through a product catalogue. The scope should define platforms, markets, product and category samples, checkout permissions and available commercial data.

AuditWeb quotes ecommerce work after reviewing catalogue size, faceted navigation, templates, integrations and deliverables. The service does not promise a revenue uplift.

What makes an ecommerce audit different?

Ecommerce audits must account for product states, variants, filters, pagination, currency and transactional pages. A representative sample should include best-selling, low-stock, discontinued and variant products where those states exist.

Google provides specific guidance for faceted navigation URLs. The correct control depends on whether filtered URLs need to appear in search. The audit should record that decision before recommending robots or canonical changes.

What should product and category reviews cover?

The review should test templates and real instances. Product evidence can include titles, descriptions, images, availability, variants, internal links and rendered structured data.

• Product pages: compare visible product data with metadata and structured data.
• Category pages: review indexable value, pagination, filters and product discovery.
• Product states: document how unavailable and replaced products behave.
• Variants: record URL, canonical and selection behaviour for actual examples.

How should checkout be reviewed?

Checkout review needs explicit permission and a test plan. Define devices, accounts, payment method, delivery location and whether the auditor may place or cancel an order.

The report can record navigation, validation, errors and performance on the agreed journey. It should not claim payment security or legal compliance from a visual check.

How should ecommerce performance be measured?

Measure representative product, category and checkout templates separately. Record whether evidence comes from real-user field data or a controlled lab run.

Google defines good Core Web Vitals using LCP, INP and CLS at the 75th percentile in its Core Web Vitals guidance. A single lab test cannot establish a site's field classification.

What product structured data should the audit check?

The audit should compare visible product information with rendered Product data and Google's required properties. Markup must describe the page accurately.

Google distinguishes product snippets from merchant listings and documents price, availability, shipping and return information in its Product structured data documentation. Valid markup creates eligibility rather than guaranteed rich results.

What does the ecommerce audit deliver?

The deliverable records scope, samples, evidence, findings, fixes and verification steps. Agree whether the package also includes exports, stakeholder presentation or implementation workshop.

Use the report example to compare evidence fields. Use the ecommerce audit checklist to prepare the initial scope.

How much does an ecommerce audit cost?

Ecommerce audits use a custom quote because catalogue size, platforms, filters, checkout testing, markets and integrations change the work materially. Provide those details with the enquiry.

The general $297 basic and $997 comprehensive prices describe AuditWeb's standard website audits. AuditWeb confirms whether either scope fits only after reviewing the store. Implementation and outcome measurement are separate.