SEO Audit Services: Scope, Evidence and Prices

An SEO audit service investigates a defined organic-search question and turns evidence into a prioritised fix plan. AuditWeb's scope can cover technical search access, on-page targeting, content gaps and agreed competitor or backlink context.

Basic audits start at $297 USD. Comprehensive audits start at $997 USD. Large, multi-site or complex engagements use a custom quote.

How does an SEO audit differ from a website audit?

An SEO audit focuses on discovery, indexing signals, search relevance and organic performance. A website audit adds agreed experience, accessibility and public security checks.

Choose the website audit service when the problem spans search, experience and broader site quality.

What can an SEO audit include?

The final scope should name URL limits, page templates, date ranges, data sources and exclusions. A useful report distinguishes direct observations from estimates and unanswered questions.

• Technical search access: response codes, robots rules, canonicals, sitemaps, internal links and rendered HTML.
• On-page targeting: titles, descriptions, headings, structured data and search-task alignment.
• Content evidence: duplication, gaps and dated Search Console performance when access is available.
• External context: named competitors or backlink questions when included in the brief.

Google's crawling and indexing documentation explains the separate controls an audit may need to test. Google also states that AI features use the same SEO fundamentals and require no special AI schema in its AI features guidance.

Who should commission an SEO audit?

Commission an audit when a specific search decision needs evidence. Common triggers include a traffic decline, migration, indexation discrepancy, large template change or uncertainty about competing priorities.

Use the SEO audit guide when an in-house team can collect and interpret the evidence itself.

How much does an SEO audit cost?

The basic service starts at $297 USD and the comprehensive service starts at $997 USD. Custom work covers large sites, migrations, multiple markets, logs and unusual rendering.

Confirm deliverables, access, timing and follow-up in writing. Ranking, traffic and revenue outcomes are not guaranteed.

How does the audit process work?

The process moves from question to evidence and verification. First define the decision and scope. Then collect permitted data, validate findings, prioritise fixes and describe how each fix will be checked.

Read the website audit report example for the expected evidence fields.

What else should buyers know?

Is Search Console access required?

No. Public pages can be reviewed without it. Read-only access adds first-party search evidence and should be agreed securely.

Does the free checker perform an SEO audit?

No. The free checker reviews pasted HTML locally. It does not crawl a domain or prove live indexation.

Does the audit include implementation?

No. Implementation and later verification require a separate scope unless the quote explicitly includes them.