Technical SEO Audit Service: Scope and Deliverables

A technical SEO audit investigates whether search engines can discover, fetch, render and interpret the pages in scope. It delivers evidence, priorities and verification steps rather than a tool score.

Use this service for a technical search question. Use the broader SEO audit service when content targeting and competitor evidence also belong in scope.

What does a technical SEO audit cover?

The scope can cover response codes, robots rules, sitemaps, canonicals, internal links, page templates, JavaScript output and Core Web Vitals. Confirm the URL limit, templates, data sources and exclusions before work begins.

• Discovery and crawling: internal links, redirects, robots rules and sitemap entries.
• Indexation evidence: canonical signals, robots directives and Search Console evidence when access is available.
• Rendering: compare source and rendered HTML for agreed JavaScript templates.
• Performance: record field or lab source for LCP, INP and CLS observations.

Google defines LCP, INP and CLS as Core Web Vitals for loading, responsiveness and visual stability in its Core Web Vitals documentation. A report should state whether a result comes from real-user field data or a lab run.

How does the service differ from a crawler?

A crawler collects repeatable technical signals. The service adds scope selection, manual verification, cause analysis and a sequence for implementation.

Run the technical website audit guide yourself when your team can interpret the output. Commission the service when the team needs an independent diagnosis or implementation handoff.

What evidence and limits should the report include?

Each finding should include the affected URL or template, observation date, method, consequence, recommended fix and verification step. The report should also name pages or systems that were inaccessible.

A sitemap is a discovery signal rather than an indexing guarantee. Google states this limit in its sitemap guidance. The audit should avoid turning sitemap presence into a claim that a URL is indexed.

How much does a technical SEO audit cost?

A basic AuditWeb audit starts at $297 USD. Broader technical work may fit the $997 comprehensive scope. Large crawls, logs, migrations, international sites and complex rendering require a custom quote.

The quote should state URL limits, samples, tools, access, report fields and follow-up. Implementation is separate unless included in writing.

How long does the audit take?

Timing depends on URL volume, crawl controls, available data and manual tests. AuditWeb confirms a delivery date after scoping rather than promising one fixed turnaround for every site.

What should buyers ask before ordering?

Does the audit prove that Google will index a page?

No. It can record technical signals and Search Console evidence. Google does not guarantee crawling or indexing.

Does the audit include active security testing?

No. A technical SEO scope does not authorise penetration testing or vulnerability exploitation.

Will AuditWeb implement the fixes?

Implementation requires a separate scope. The audit report should make the recommended change and verification method clear.